From a prompt to a direction.

A concept starts with a question. What should this space feel like? Which material gives the façade its character? How could a courtyard hold light? A useful AI study stays close to that question instead of trying to solve the entire project in one image.

Begin with a small brief: the type of space, its setting, a material palette and a clear viewpoint. Explore a few variations while keeping those decisions consistent. Comparing related images makes it easier to explain why one direction works.

An evocative image is a starting point. Proportions, circulation, structure and details still need to be developed and checked in the design process. Our AI collection is reserved for work created with AI, with concepts kept distinct from resolved project visualizations.